AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on Android in Argentina: Q2 2025
Explore the performance trends of the top beauty retail apps in Argentina for Q2 2025, with insights on downloads and active user engagement.
In the second quarter of 2025, the top beauty retail apps on Android in Argentina showcased varied performance trends. According to data from Sensor Tower, these applications experienced significant fluctuations in downloads and active user engagement.
Natura Latam saw a dynamic trend in weekly downloads, peaking at around 14.1K in mid-May before tapering off to approximately 4.5K by the end of June. Weekly active users for this app remained relatively stable, starting the quarter at 170K and reaching a high of nearly 198K in early June, before settling at 163K.
Avon experienced a notable spike in downloads at the beginning of April, with 10.1K downloads, followed by a steady decline, ending the quarter with around 963 downloads. The app's active user base showed a similar pattern, starting strong at 10.4K in early April and closing the quarter at 6.2K.
Violetta Cosméticos 2.0 maintained a consistent download rate throughout the quarter, with numbers ranging from 625 to 1.1K. Though active user data wasn't available, the download consistency suggests a stable user interest.
SERLACA experienced a relatively steady performance, with downloads fluctuating slightly around 500, indicating a consistent user base.
Finally, Avon - Catálogo showed a gradual increase in downloads towards the end of the quarter, starting from 208 and reaching 288 by late June.
For more detailed insights into these trends, visit Sensor Tower for comprehensive data analysis.